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Privacy Policy

Last Updated: October 20, 2025

Our Commitment to Your Privacy

At Simple Route Financial, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and disclose your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

By using our website or services, you consent to the practices described in this policy. If you have any questions, please contact us at [email protected].

1. What Information We Collect

We collect personal information that you voluntarily provide to us when you:

  • Fill out a contact form on our website
  • Book a meeting through our scheduling system (Calendly)
  • Send us an email or communicate with us directly
  • Request information about our services
  • Subscribe to our newsletter or educational content

The types of personal information we may collect include:

  • Contact Information: Name, email address, phone number, mailing address
  • Financial Information: Information necessary to provide financial advice and insurance services (e.g., income, assets, insurance needs)
  • Technical Information: IP address, browser type, device information, and website usage data (collected via cookies and analytics tools)

2. How We Use Your Information

We use your personal information for the following purposes:

  • To Provide Services: To deliver financial advice, insurance products, and related services
  • To Communicate: To respond to your inquiries, schedule meetings, and provide updates about your services
  • Marketing and Education: To send you newsletters, educational content, and information about services that may interest you (with your consent)
  • Website Improvement: To analyze website usage and improve user experience
  • Compliance: To comply with legal and regulatory requirements

Marketing Consent: You can opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us directly.

3. Third-Party Services

We use trusted third-party services to help us operate our business and provide better service to you. These services may have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your information.

Important: Some of these third-party services may store or process your personal information outside of Canada, including in the United States. When your information is stored or processed outside Canada, it may be subject to the laws of that jurisdiction, including lawful access by government authorities. We take steps to ensure these third parties provide comparable levels of protection for your information regardless of where it is stored.

Third-party services we use include:

  • Calendly: For scheduling meetings and appointments
  • Email Marketing Services (MailerLite): For sending newsletters and automated email sequences
  • Automation Tools (Make.com): For workflow automation and lead management
  • Analytics Tools: Google Analytics and similar services to understand website usage
  • Insurance Carriers: To process insurance applications and provide coverage

We require all third-party service providers to enter into written agreements that obligate them to provide comparable levels of privacy protection and to use your information only for the purposes we specify. These agreements include provisions requiring secure handling, limited access, and return or secure destruction of information when no longer needed.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. How We Protect Your Information

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Secure data transmission using encryption (SSL/TLS)
  • Access controls and authentication for authorized personnel only
  • Regular security reviews and updates
  • Secure storage of physical and electronic records

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Data Breach Notification: In the event of a data breach that poses a real risk of significant harm to affected individuals, we will notify you as soon as feasible and report the breach to the Office of the Privacy Commissioner of Canada as required by law. We will provide you with information about the nature of the breach, the steps we have taken to address it, and actions you can take to reduce the risk of harm.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device.

We use cookies for:

  • Website functionality and user preferences
  • Analytics and performance monitoring
  • Marketing and advertising (when applicable)

You can control cookie settings through your browser. Disabling cookies may affect website functionality.

6. Your Privacy Rights

Under PIPEDA and applicable privacy laws, you have the following rights:

  • Right to Access: Request a copy of the personal information we hold about you
  • Right to Correction: Request that we correct inaccurate or incomplete information
  • Right to Withdraw Consent: Withdraw your consent for marketing communications or other uses of your information
  • Right to Deletion: Request deletion of your personal information (subject to legal and regulatory requirements)
  • Right to Complaint: File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise these rights, please contact us at [email protected].

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal, regulatory, and business requirements. When personal information is no longer needed, we securely delete or anonymize it.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a revised "Last Updated" date. Your continued use of our services after such changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Simple Route Financial
Skyler Chartrand, Licensed Financial Security Advisor
Email: [email protected]
Location: Chelmsford, Ontario
License #: 23215561

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