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Cookie Policy

Last Updated: November 6, 2025

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your overall experience.

At Simple Route Financial, we use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and provide relevant content. This Cookie Policy explains what cookies we use, why we use them, and how you can manage your cookie preferences.

Your Privacy Matters: We are committed to transparency about how we collect and use your information. For more details about our overall privacy practices, please review our Privacy Policy.

1. Types of Cookies We Use

We use the following categories of cookies on our website:

Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. The website cannot function properly without these cookies.

  • Session Cookies: Temporary cookies that expire when you close your browser
  • Security Cookies: Help us identify and prevent security risks

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve how our website works.

  • Google Analytics: Tracks website usage, page views, and user behavior to help us improve our content and services
  • Traffic Analysis: Helps us understand which pages are most popular and how visitors navigate our site

Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our marketing campaigns.

  • Meta Pixel (Facebook Pixel): Tracks conversions from Facebook ads, optimizes ads, and builds targeted audiences
  • Retargeting Cookies: Allow us to show you relevant ads on other websites based on your visit to our site

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and choices.

  • Preference Cookies: Remember your settings and preferences (e.g., language, region)
  • Form Memory: Remember information you've entered into forms to improve your experience

2. Third-Party Services and Cookies

We use trusted third-party services that may place cookies on your device. These services help us operate our business, provide better service, and understand our audience.

Google Analytics

Purpose: Website analytics and performance tracking
Data Collected: Page views, time on site, browser type, device type, approximate location (city/region)
Privacy Policy: Google Privacy Policy
Opt-Out: Google Analytics Opt-Out Browser Add-on

Meta Pixel (Facebook Pixel)

Purpose: Track conversions from Facebook/Instagram ads, optimize ad delivery, and build custom audiences
Data Collected: Page visits, button clicks, form submissions, device information
Privacy Policy: Meta Privacy Policy
Opt-Out: Manage Facebook Ad Preferences

MailerLite

Purpose: Email marketing automation and newsletter management
Data Collected: Email address, name, email engagement (opens, clicks)
Privacy Policy: MailerLite Privacy Policy
Opt-Out: Click "unsubscribe" in any email or contact us at [email protected]

Calendly

Purpose: Meeting scheduling and appointment booking
Data Collected: Name, email, phone (if provided), selected meeting time
Privacy Policy: Calendly Privacy Policy
Note: Calendly cookies are only placed when you interact with our scheduling widget

International Data Transfers: Some third-party services (Google, Meta, MailerLite, Calendly) may store or process data outside of Canada, including in the United States. When your information is stored outside Canada, it is subject to the laws of that jurisdiction.

3. How We Use Cookies

We use cookies for the following purposes:

  • Website Functionality: To ensure our website works properly and provide essential features
  • Performance Improvement: To analyze how visitors use our site and identify areas for improvement
  • User Experience: To remember your preferences and provide a personalized experience
  • Marketing Effectiveness: To measure the success of our marketing campaigns and deliver relevant content
  • Lead Generation: To track form submissions and understand which content attracts potential clients
  • Retargeting: To show relevant ads to visitors who have shown interest in our services

4. How to Manage Your Cookie Preferences

You have control over the cookies placed on your device. Here are several ways to manage your cookie preferences:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete certain cookies. Please note that if you disable or refuse cookies, some parts of our website may not function properly.

  • Google Chrome: Settings → Privacy and Security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Edge: Settings → Privacy, search, and services → Cookies and site permissions

Opt-Out of Analytics

To opt out of Google Analytics tracking across all websites, install the Google Analytics Opt-Out Browser Add-on.

Opt-Out of Targeted Advertising

You can opt out of interest-based advertising from participating companies through these services:

Mobile Device Settings

On mobile devices, you can limit ad tracking through your device settings:

  • iOS: Settings → Privacy → Tracking → Limit Ad Tracking
  • Android: Settings → Google → Ads → Opt out of Ads Personalization

Note: Disabling cookies may affect the functionality of our website and limit your ability to use certain features, such as form submissions and personalized content.

5. How Long Do Cookies Last?

The length of time a cookie remains on your device depends on its type:

  • Session Cookies: These are temporary and are deleted when you close your browser
  • Persistent Cookies: These remain on your device for a set period (typically between 30 days and 2 years) or until you manually delete them

We regularly review our cookie retention periods to ensure we only store cookies for as long as necessary.

6. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make significant changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and protect your information.

7. Your Rights Under Canadian Privacy Law

Under the Personal Information Protection and Electronic Documents Act (PIPEDA), you have certain rights regarding your personal information:

  • Right to Access: Request information about what data we collect through cookies
  • Right to Withdraw Consent: Opt out of non-essential cookies at any time
  • Right to Deletion: Request deletion of your information (subject to legal requirements)
  • Right to Complaint: File a complaint with the Office of the Privacy Commissioner of Canada

To exercise these rights or ask questions about our cookie practices, please contact us at [email protected].

8. Questions About Cookies?

If you have any questions about how we use cookies or this Cookie Policy, please don't hesitate to reach out:

Simple Route Financial
Skyler Chartrand, Licensed Financial Security Advisor
Email: [email protected]
Location: Chelmsford, Ontario
License #: 23215561

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